Development of the Strategic Communication Plan for the Re-election Campaign of Councilor Edmilson Souza in Guarulhos (SP). We brought together specialist professionals with complementary experiences in strategic communication, social media, and Political Marketing in a collaborative partnership between Labóra and Codi - Comunicação de Impacto.The Strategic Communication Plan aimed to...
CONSULTING SERVICES
Labóra's individual consulting services provide the creation of personalized Strategic Communication Plans, exclusively tailored to the needs of electoral campaigns, political groups, mandates, advocacy organizations, social movements, and institutions. In addition to plan development, we support its implementation, offering specialized guidance to communication teams and professionals to ensure effectiveness and...
LULA’S TEAM
On 07/24/2024 Pocket workshop for 12 candidates and campaign communicators of PT city council candidates from Dourados (MS). Workload: 3 hours Participants: 12 candidacies Program: Basic campaign planning guidelines, best practices and strategic actions on social media, building narratives and adapting language for the regional context, how to communicate with...
BLACK AND INDIGENOUS WOMEN
On 07/13/2024 For candidates and campaign communicators of Black and Indigenous women from across Brazil.Workload: 6 hours Participants: 10 candidaciesProgram: Review of diagnosis and planning, target audience and areas of interest design; how to read and use research in communication?; strategic actions on social media, building narratives, how to communicate...
SPECIALIZATION IN STRATEGIC COMMUNICATION
From 04/22 to 06/21/2024 For communication professionals of campaigns across Brazil.Workload: 36 hours Participants: 40 candidaciesProgram: Visual identity, tone of voice, and key messages guided by planning; basic kits; website, SEO, Google Ads, and Analytics, landing pages, newsletter distribution; content production: storytelling, language and aesthetics, videos, strategic actions, use of...
DIAGNOSES AND PLANNING
From 02/29 to 04/11/2024For candidates in the state of São Paulo.Workload: 24 hours Participants: 10 candidaciesProgram: Research and diagnosis of regional and national political context, mapping and performance evaluation of social media; history, analysis, and defi nition of the candidate’s persona and their issues, target audiences, and voter groups; action...
MONITORING SESSIONS
From 07/11 to 08/08/2024 For female candidates and campaign communicators from all over Brazil. Workload: 8 hours Participants: 10 candidacies We selected 12 women who participated in the Electoral Communication Workshops for weekly monitoring of their campaign’s Strategic Communication planning. We worked directly with the candidates and their communication teams,...
ELECTORAL COMMUNICATION WORKSHOPS
To make political marketing more accessible, we offered tools for Strategic Planning and Communication during the 2024 municipal elections. These workshops were designed for candidates and campaign teams, with priority given to women, Black people, Indigenous communities, LGBTQIA+ individuals, and residents of marginalized areas. Our goal was to support effective...
POLITICAL COMMUNICATION WORKSHOPS
Labóra offers workshops focused on the collaborative development of Strategic Planning and Communication for legislative mandates, political parties, leaders, and advocacy groups. By crafting narratives and messages in an organized and continuous manner—before, during, and after elections—we expand the reach of progressive ideas. We maintain a consistent dialogue with diverse...
MANDATA LAB
Provides specialized, free training in Strategic Planning and Communication for 52 councilwomen and their communication teams from across Brazil over the course of their four-year terms. The program aims to enhance dialogue with society through narratives that promote diversity, social and environmental justice, and the strengthening of democracy—core issues championed...