From 04/22 to 06/21/2024
For communication professionals of campaigns across Brazil.
Workload: 36 hours
Participants: 40 candidacies
Program: Visual identity, tone of voice, and key messages guided by planning; basic kits; website, SEO, Google Ads, and Analytics, landing pages, newsletter distribution; content production: storytelling, language and aesthetics, videos, strategic actions, use of AI; engagement on social media, ads, and result measurement; press, media training, press releases, candidate’s customer service, radio and local newspaper insertions; electoral communication legislation.
