Development of the Strategic Communication Plan for the Re-election Campaign of Councilor Edmilson Souza in Guarulhos (SP). We brought together specialist professionals with complementary experiences in strategic communication, social media, and Political Marketing in a collaborative partnership between Labóra and Codi – Comunicação de Impacto.
The Strategic Communication Plan aimed to guide the creation, production, and distribution of materials developed by the campaign’s communication team. Based on the diagnostic, we adjusted the language and directed the messages to different voter groups, making the communication production more efficient and effective in converting votes.
Edmilson was re-elected councilor with 4,698 votes.
