Labóra Oficina de Comunicação Política
Political Communication
labóra
We exist to strengthen democracy and train people for the narrative battle of political communication. The role of communication in the progressive field has never been more critical.
Our Goals
- Expand access to tools for Planning, Strategic Communication, and Political Marketing to strengthen the political actions of parliamentarians, candidates, and leaderships in the democratic field.
- Promote a cultural shift by positioning Planning and Strategic Communication as fundamental pillars in the development of mandates, candidacies, and political action groups.
- Share and multiply knowledge in Planning and Strategic Communication among communicators and their teams.
- Strengthen societal mobilization by disseminating narratives on human rights, gender equity, combating racism, homophobia, transphobia, climate change, and reinforcing democracy.
Our Goals
- Expand access to tools for Planning, Strategic Communication, and Political Marketing to strengthen the political actions of parliamentarians, candidates, and leaderships in the democratic field.
- Promote a cultural shift by positioning Planning and Strategic Communication as fundamental pillars in the development of mandates, candidacies, and political action groups.
- Share and multiply knowledge in Planning and Strategic Communication among communicators and their teams.
- Strengthen societal mobilization by disseminating narratives on human rights, gender equity, combating racism, homophobia, transphobia, climate change, and reinforcing democracy.
who does it?
Mariana Bernd
Coordenação geral e estratégica
Mari é consultora de comunicação estratégica, diretora de conteúdo, educadora e co-fundadora da Labóra. Trabalha com planejamento de comunicação e conteúdo estratégico para campanhas políticas, movimentos sociais e organizações do terceiro setor.
Dalva Santos
Desenvolvimento institucional
Dalva é especialista em Inovação Social e Cultura. Atua, há 20 anos, no desenho e gestão estratégica de projetos e programas de impacto, além de ser facilitadora de conversas e moderadora de grupos. É bacharel em Produção Cultural pela UFF e mestra em Sociologia pela Unicamp.
Matheus Theodore
Comunicação e assistência da coordenação
Graduando em Publicidade e Propaganda, gestor de projetos e produtor audiovisual. É Formado em Gestão Cultural pelo PJMC e em Logística pela ETEC de São Paulo. Ativista no Coletivo Encrespad@s desde 2017.
Isabela dos Santos
Gestão da Mandata Lab
Jornalista e especialista em estratégia digital. Pós-graduada em Comunicação Digital e Redes Sociais pela Universidade São Judas Tadeu, atuou na comunicação política de mandatos por cinco anos e participou de três campanhas eleitorais.
Luis Barbieri
Consultoria institucional
Co-fundador da Labóra, Luis é comerciante de grãos e sócio da Raiar – Ovos Orgânicos. Participou da construção e articulação do movimento da sociedade civil Voto Haddad me Pergunte Porque, em 2016 e 2018.
Tamiris de Jesus
Mobilização de recursos e parcerias
Graduada em Gestão de Políticas Públicas e pós-graduanda em Gestão de Projetos, ambos pela USP, Tamiris é PMO no Instituto Sou da Paz. Sua experiência concentra-se nos temas de gestão de projetos, políticas públicas, parcerias, relacionamento, sustentabilidade e gestão de pessoas.
PROGRAM COUNCIL
Zezé Menezes
Ativista do movimento social negro, Zezé constrói a Marcha das Mulheres Negras de São Paulo e a Coalizão Negra por Direitos.
Gabi Juns
Comunicadora e campaigner, com experiência em comunicação digital de campanhas políticas, Gabi é diretora do Instituto Lamparina.
Kátia Passos
É jornalista e sócia da Inédita Comunicação. Foi assessora especial de Comunicação do Ministro do Desenvolvimento Agrário e Agricultura Familiar (2023-2024), jornalista da bancada do PT na ALESP e uma das fundadoras da rede Jornalistas Livres.
Raul Amorim
Membro da coordenação nacional do MST, Raul coordena projetos na área da comunicação digital do movimento e das agências AGITROP e Articulação de Redes.
FINANCIAL COUNCIL
Joana Jereissati
Administradora de empresas, economista formada pela Universidade de Fortaleza com MBA em Harvard.
Gustavo Bambini
Mestre, doutor e professor na Faculdade de Direito São Francisco (USP).
Daniele Carneiro
Especialista em Finanças Sustentáveis e Investimento Social Privado, possui MBA em Gestão de Negócios pelo IBMEC e especialização pela New York University e Cornell University.
who does it?
Mariana Bernd
General and
Strategic Coordination
Mari is a strategic communication consultant, art director, educator, and co-founder of Labóra. She works with communication planning and strategic content for political campaigns, social movements, and third-sector organizations.
Dalva Santos
Institutional
Development Coordination
Dalva is a specialist in Social Innovation and Culture. She has been working for 20 years
in the design and strategic management of impactful projects and programs, as well as facilitating discussions and moderating groups. She holds a degree in Cultural
Production from UFF and a master’s in Sociology from Unicamp.
Matheus Theodore
Communication Management and Coordination Support
Theo is a student in Advertising and Propaganda, project manager, and audiovisual
producer. He holds a degree in Cultural Management from PJMC and in Logistics from
ETEC São Paulo. Activist at Coletivo Encrespad@s since 2017.
Isabela dos Santos
Mandata Lab
Management
Isa is a journalist and digital strategy specialist. She holds a postgraduate degree in
Digital Communication and Social Media from Universidade São Judas Tadeu. She
worked in political communication for mandates for five years and participated in three electoral campaigns.
Luis Barbieri
Institutional
Advisory
Co-founder of Labóra, Luis is an organic grain trader and partner at Raiar – Organic Eggs. He participated in the creation and coordination of the civil society movement “Voto Haddad me Pergunte Porque” in 2016 and 2018.
Tamiris de Jesus
Resource Mobilization and Partnerships
Graduated in Public Policy Management and postgraduate in Project Management, both
from USP, Tamiris is a PMO at the Instituto Sou da Paz. Her experience focuses on
project management, public policy, partnerships, relationships, sustainability, and
people management.
PROGRAM COUNCIL
Zezé Menezes
An activist in the black social movement, Zezé is involved in the creation of the March of
Black Women in São Paulo and the Black Coalition for Rights.
Gabi Juns
Communicator and campaigner with experience in digital communication for political
campaigns, Gabi is the director of the Lamparina Institute.
Kátia Passos
Journalist and partner at Inédita Comunicação. She was communications advisor to the
Minister of Agrarian Development and Family Agriculture and journalist for the PT bench
at ALESP.
Raul Amorim
Member of the national coordination of MST, Raul coordinates digital communication projects for the movement and the agencies AGITROP and Articulação de Redes.
FINANCIAL COUNCIL
Joana Jereissati
Business administrator, economist graduated from the University of Fortaleza with an
MBA from Harvard.
Gustavo Bambini
Master’s, PhD, and professor at the São Francisco Law School (USP).
Daniele Carneiro
Specialist in Sustainable Finance and Private Social Investment, with an MBA in Business Management from IBMEC and specialization from New York University and
Cornell University.
OUR PATH
Labóra emerged in 2021, uniting dissidents from the Bancada Ativista – a movement
that in 2018 elected the first collective mandate for state deputy in São Paulo, with
150,000 votes – and individuals involved in political campaigns and social movements.
Founders:
Juliane Arcanjo, Keit Lima, Lucas Freitas, Luis Barbieri, Mariana Bernd, Samuel Dias,
Fernanda Chagas, and Samuel Souza.
Dedicated to fostering dialogue and respecting diverse positions within the progressive field, Labóra’s fundamental pillar is promoting the formation of a broad, diverse, inclusive, and horizontal coalition, opening debates based on collectivity and democratic values. Committed to actively building an anti-racist, anti-sexist society that cares for the environment and vulnerable populations while fighting against LGBTphobia, xenophobia, regional prejudices, religious intolerance, and other forms of discrimination and oppression, we seek a real alternative for a socially just present and future.
Our initial goal was to provide political training to individuals aiming to build electoral
campaigns within the democratic and progressive field, understanding the necessity of bringing into institutional politics the actors who represent the foundation of Brazilian society.
ACTIVITIES
2023
In September, we held the online workshop Conversations About Electoral Campaigns:
Planning, Mobilization, and Communication Strategies for candidates supported by the 2022 Traços projects, from the Tide Setubal Foundation, aimed at strengthening the professional, educational, and personal trajectories of Black individuals. The workshop consisted of three virtual sessions for 24 participants and was led by Juliane Arcanjo, Mariana Bernd, Keit Lima, Tamiris de Jesus, Gabriel Lindenbach, and Gabriel Gallindo. In December, we offered the free online workshop Strategic Communication in the Pre-Electoral Campaign, led by Mariana Bernd, Gabriel Lindenbach, and Gabi Juns. This 3-hour session was attended by 58 participants from across the country.
2022
In the first semester, we organized our first Political Campaign Workshop focusing on planning, mobilization, and strategic communication. During an in-person weekend immersion in São Paulo, we brought together seven state and federal deputy candidates from different Brazilian states: Erian Ozório (RJ), Vinicius Brahemcha (SP), Isa Tapuia (PA), Aline Karina (DF), Walter Sant’anna (BA), Vick De Paula (MG), and Crislayne Zeferina (ES). Facilitators included Juliane Arcanjo, Lucas Freitas, Mariana Bernd, Gabriel Gallindo, Gabriel Lindenbach, and Keit Lima. Production was coordinated by Samuel Dias.
2021
We began our educational activities in the second semester of 2021 by offering the free Political Campaign Workshop to 44 participants, including leaders, pre-candidates, and campaign coordinators. Over 10 online sessions of 2 hours each, we covered topics such as the social foundation of Brazil, Indigenous and Black issues in education, religion and politics, communication, and more. Facilitators included Karina Souza, Samuel Souza, Chirley Pankará, Adriana Vasconcellos, Sandra de Xadantã, Simony dos Anjos, Lino Bocchini, Zezé Menezes, Juliane Arcanjo, Fernanda Chagas, and Pedro Telles.
ACTIVITIES
2023
In September, we held the online workshop Conversations About Electoral Campaigns:
Planning, Mobilization, and Communication Strategies for candidates supported by the 2022 Traços projects, from the Tide Setubal Foundation, aimed at strengthening the professional, educational, and personal trajectories of Black individuals. The workshop consisted of three virtual sessions for 24 participants and was led by Juliane Arcanjo, Mariana Bernd, Keit Lima, Tamiris de Jesus, Gabriel Lindenbach, and Gabriel Gallindo. In December, we offered the free online workshop Strategic Communication in the Pre-Electoral Campaign, led by Mariana Bernd, Gabriel Lindenbach, and Gabi Juns. This 3-hour session was attended by 58 participants from across the country.
2022
In the first semester, we organized our first Political Campaign Workshop focusing on planning, mobilization, and strategic communication. During an in-person weekend immersion in São Paulo, we brought together seven state and federal deputy candidates from different Brazilian states: Erian Ozório (RJ), Vinicius Brahemcha (SP), Isa Tapuia (PA), Aline Karina (DF), Walter Sant’anna (BA), Vick De Paula (MG), and Crislayne Zeferina (ES). Facilitators included Juliane Arcanjo, Lucas Freitas, Mariana Bernd, Gabriel Gallindo, Gabriel Lindenbach, and Keit Lima. Production was coordinated by Samuel Dias.
2021
We began our educational activities in the second semester of 2021 by offering the free Political Campaign Workshop to 44 participants, including leaders, pre-candidates, and campaign coordinators. Over 10 online sessions of 2 hours each, we covered topics such as the social foundation of Brazil, Indigenous and Black issues in education, religion and politics, communication, and more. Facilitators included Karina Souza, Samuel Souza, Chirley Pankará, Adriana Vasconcellos, Sandra de Xadantã, Simony dos Anjos, Lino Bocchini, Zezé Menezes, Juliane Arcanjo, Fernanda Chagas, and Pedro Telles.