On 07/13/2024
For candidates and campaign communicators of Black and Indigenous women from across Brazil.
Workload: 6 hours
Participants: 10 candidacies
Program: Review of diagnosis and planning, target audience and areas of interest design; how to read and use research in communication?; strategic actions on social media, building narratives, how to communicate with the swing and non-radicalized conservative electorate?; digital mobilization – WhatsApp and its resources: optimization of broadcast lists, extending reach, content adaptation, and planning for messaging.
