Provides specialized, free training in Strategic Planning and Communication for 52 councilwomen and their communication teams from across Brazil over the course of their four-year terms. The program aims to enhance dialogue with society through narratives that promote diversity, social and environmental justice, and the strengthening of democracy—core issues championed by the selected councilwomen. The training workshops are led by experts, include personalized consultations, and offer full support for the creation and implementation of consistent and engaging Communication Plans. This program is supported by the Open Society Foundations.
Labóra Oficina de Comunicação Política
Political Communication
who is it for?
Parliamentarians, candidates, leaders, and communication teams working in public offices and third-sector organizations.
We amplify the political influence of women, Black people, Indigenous communities, LGBTQIA+ individuals, and residents of marginalized areas within institutional power.
strategic communication training
Labóra’s workshop and consultancy methodology focuses on sharing tools and techniques and knowledge exchange, offered free of charge to leaders and their communication teams. We aim to make political communication a strategic pillar for mandates, campaigns, and political groups.
By leveraging research results and digital listening insights, we guide teams in creating targeted actions for specific audiences, ensuring effective and measurable communication outcomes.
Addressing concrete and tangible societal issues is a way to promote an aesthetic update of the discourse and symbols within the progressive field.
MANDATA LAB
ELECTORAL COMMUNICATION WORKSHOPS
To make political marketing more accessible, we offered tools for Strategic Planning and Communication during the 2024 municipal elections. These workshops were designed for candidates and campaign teams, with priority given to women, Black people, Indigenous communities, LGBTQIA+ individuals, and residents of marginalized areas. Our goal was to support effective dialogue with diverse groups of voters—representing a range of ideas and beliefs—while staying fi rmly within the democratic spectrum.
MONITORING SESSIONS
From 07/11 to 08/08/2024
For female candidates and campaign communicators from all over Brazil.
Workload: 8 hours
Participants: 10 candidacies
We selected 12 women who participated in the Electoral Communication Workshops for weekly monitoring of their campaign’s Strategic Communication planning. We worked directly with the candidates and their communication teams, offering personalized support to strengthen electoral strategies, enhance their presence on social media, and develop consistent narratives that refl ect their proposals and values.
DIAGNOSES AND PLANNING
From 02/29 to 04/11/2024
For candidates in the state of São Paulo.
Workload: 24 hours
Participants: 10 candidacies
Program: Research and diagnosis of regional and national political context, mapping and performance evaluation of social media; history, analysis, and defi nition of the candidate’s persona and their issues, target audiences, and voter groups; action plan and strategy design for production, mobilization, and distribution; structuring of the communication team, budgets, and communication timeline.
SPECIALIZATION IN STRATEGIC COMMUNICATION
From 04/22 to 06/21/2024
For communication professionals of campaigns across Brazil.
Workload: 36 hours
Participants: 40 candidacies
Program: Visual identity, tone of voice, and key messages guided by planning; basic kits; website, SEO, Google Ads, and Analytics, landing pages, newsletter distribution; content production: storytelling, language and aesthetics, videos, strategic actions, use of AI; engagement on social media, ads, and result measurement; press, media training, press releases, candidate’s customer service, radio and local newspaper insertions; electoral communication legislation.
BLACK AND INDIGENOUS WOMEN
On 07/13/2024
For candidates and campaign communicators of Black and Indigenous women from across Brazil.
Workload: 6 hours
Participants: 10 candidacies
Program: Review of diagnosis and planning, target audience and areas of interest design; how to read and use research in communication?; strategic actions on social media, building narratives, how to communicate with the swing and non-radicalized conservative electorate?; digital mobilization – WhatsApp and its resources: optimization of broadcast lists, extending reach, content adaptation, and planning for messaging.
LULA’S TEAM
On 07/24/2024
Pocket workshop for 12 candidates and campaign communicators of PT city council candidates from Dourados (MS).
Workload: 3 hours
Participants: 12 candidacies
Program: Basic campaign planning guidelines, best practices and strategic actions on social media, building narratives and adapting language for the regional context, how to communicate with the swing and non-radicalized conservative electorate?; digital mobilization – WhatsApp and its resources: optimizing broadcast lists, expanding reach, and content adaptation.
POLITICAL COMMUNICATION WORKSHOPS
Labóra offers workshops focused on the collaborative development of Strategic Planning and Communication for legislative mandates, political parties, leaders, and advocacy groups. By crafting narratives and messages in an organized and continuous manner—before, during, and after elections—we expand the reach of progressive ideas. We maintain a consistent dialogue with diverse groups, addressing critical issues such as human rights, gender equality, combating racism, homophobia, and transphobia, tackling climate change, and strengthening democracy.
CONSULTING SERVICES
Labóra’s individual consulting services provide the creation of personalized Strategic Communication Plans, exclusively tailored to the needs of electoral campaigns, political groups, mandates, advocacy organizations, social movements, and institutions.
In addition to plan development, we support its implementation, offering specialized guidance to communication teams and professionals to ensure effectiveness and alignment with strategic objectives.
EDMILSON SOUZA
Development of the Strategic Communication Plan for the Re-election Campaign of Councilor Edmilson Souza in Guarulhos (SP). We brought together specialist professionals with complementary experiences in strategic communication, social media, and Political Marketing in a collaborative partnership between Labóra and Codi – Comunicação de Impacto.
The Strategic Communication Plan aimed to guide the creation, production, and distribution of materials developed by the campaign’s communication team. Based on the diagnostic, we adjusted the language and directed the messages to different voter groups, making the communication production more efficient and effective in converting votes.
Edmilson was re-elected councilor with 4,698 votes.
Tutors
Electoral Communication Workshops 2024
Breno Lobo
Business Administration student and Project Management specialist, Breno works in political campaigns, media management, and paid traffic. He is the director at Codi
Comunicação de Impacto.
Claudia Visoni
Journalist, writer, environmentalist, and co-founder of initiatives on the environment and food and water security, Claudia served as co-state deputy (SP) for the Bancada Ativista (2019-2022).
Diogo Coutinho
Lawyer, professor at the USP Law School, and coordinator of the Law and Public Policy Group
(GDPP).
Erick Andrade
Master’s student and Sociology PhD candidate, Erick works in communication and political
mobilization for electoral campaigns, parliamentary mandates, providing consultancy for political parties, social movements, and unions. He is a director at Codi Comunicação de Impacto.
Gabi Juns
Communicator and campaigner with experience in socio-environmental, pro-rights, and electoral campaigns, as well as creating unbranded communication actions and materials, promoting youth and women’s participation in elections. Gabi is a partner and director at Lamparina.
Gabriel Lindenbach
Social communicator, communication and political marketing coordinator, Gabriel has worked in several electoral campaigns and currently serves as the political and communication advisor to
federal deputy Erika Hilton. He is a director at Codi Comunicação de Impacto.
Giuliano Salvarini
Political consultant and strategist, with a degree and Master’s from USP, Giuliano is the founder and CEO of Baila Politics, a political marketing and institutional communication agency.
Guilherme Russo
Director of Intelligence and Insights at Quaest Pesquisa, Guilherme is a political scientist with a degree from Delta State University and a PhD from Vanderbilt University, specializing in electoral
behavior and political intelligence.
Katia Passos
Journalist, press officer, and media trainer, Kátia worked with the PT’s parliamentary group at
Alesp and was one of the founders of the Jornalistas Livres network. She is a partner and director at Inédita Brasil.
Letícia Tavares
Graduated in Human Resources Management, Sociology, and Politics from FESP-SP, with a
postgraduate degree in Cooperative Games, Letícia is a director at Movimento Pimp My Carroça, specializing in financial management and advising social organizations.
Maíra Recchia
Lawyer with a degree in Law from PUC Campinas, Maíra is the general secretary of the Electoral
Law Commission, the general coordinator of the OABSP Women’s Candidacy Observatory, and a founding partner of Araújo Recchia Santos Sociedade de Advogadas.
Maisa Diniz
With a degree in administration and an MBA in public management, Maisa is the co-founder of Vote Nelas and a key figure in the 2022 Cannabis Caucus initiative. She coordinated several electoral
campaigns, including that of councilor Marina Bragante (REDE).
Mariana Bernd
General coordinator of Labóra Oficina de Comunicação Política, Mariana is a strategic
communication consultant, educator, and graphic designer, with experience in coordinating
communication for various electoral campaigns.
Misael Gonçalo
Graphic Design graduate and Advertising student, Misael works in design, audiovisual, and creative communication. He focuses on activist communication through his studio Lovifúria, specializing in
peripheral and black narratives.
Nathalia Alves
Marketing professional and founder of D’Moura, Nathalia is an expert in cultural production and communication focused on Afro-entrepreneurs. She also works at the Solano Trindade Creative Hub.
Paula Guedes
Publicist and partner at Bebok – Communication Agency, Paula is a multimedia professional with
extensive experience in trend research, content planning and activations, campaign performance, and marketing actions.
Stela Nakazato
A lawyer who worked as a parliamentary advisor at the São Paulo City Council and the São Paulo State Assembly, providing legal advisory services to parliamentarians and political parties.
Thiago Vinicius
Founder of the Solano Trindade Creative Hub, Thiago is a social entrepreneur supporting the
democratization of organic food in São Paulo’s periphery by connecting organic producers with local consumers.
Wagner Bezerra
A political strategist, Wagner works on electoral campaigns as a coordinator, writer, digital and
offline creative director, and as director of TV and radio programs.
Breno Lobo
Business Administration student and Project Management specialist, Breno works in
political campaigns, media management, and paid traffic. He is the director at Codi
Comunicação de Impacto.
Claudia Visoni
ournalist, writer, environmentalist, and co-founder of initiatives on the environment and food and
water security, Claudia served as co-state deputy (SP) for the Bancada Ativista (2019-2022).
Diogo Coutinho
Lawyer, professor at the USP Law School, and coordinator of the Law and Public Policy Group
(GDPP).
Erick Andrade
Master’s student and Sociology PhD candidate, Erick works in communication and political
mobilization for electoral campaigns, parliamentary mandates, providing consultancy for political
parties, social movements, and unions. He is a director at Codi Comunicação de Impacto.
Gabi Juns
Communicator and campaigner with experience in socio-environmental, pro-rights, and electoral campaigns, as well as creating unbranded communication actions and materials, promoting youth
and women’s participation in elections. Gabi is a partner and director at Lamparina.
Gabriel Lindenbach
Social communicator, communication and political marketing coordinator, Gabriel has worked in several electoral campaigns and currently serves as the political and communication advisor to
federal deputy Erika Hilton. He is a director at Codi Comunicação de Impacto.
Giuliano Salvarini
Political consultant and strategist, with a degree and Master’s from USP, Giuliano is the founder and CEO of Baila Politics, a political marketing and institutional communication agency.
Guilherme Russo
Director of Intelligence and Insights at Quaest Pesquisa, Guilherme is a political scientist with a degree from Delta State University and a PhD from Vanderbilt University, specializing in electoral
behavior and political intelligence.
Katia Passos
Journalist, press officer, and media trainer, Kátia worked with the PT’s parliamentary group at Alesp and was one of the founders of the Jornalistas Livres network. She is a partner and director at Inédita Brasil.
Letícia Tavares
Graduated in Human Resources Management, Sociology, and Politics from FESP-SP, with a
postgraduate degree in Cooperative Games, Letícia is a director at Movimento Pimp My Carroça, specializing in financial management and advising social organizations.
Maíra Recchia
Lawyer with a degree in Law from PUC Campinas, Maíra is the general secretary of the Electoral
Law Commission, the general coordinator of the OABSP Women’s Candidacy Observatory, and a
founding partner of Araújo Recchia Santos Sociedade de Advogadas.
Maisa Diniz
With a degree in administration and an MBA in public management, Maisa is the co-founder of Vote Nelas and a key figure in the 2022 Cannabis Caucus initiative. She coordinated several electoral
campaigns, including that of councilor Marina Bragante (REDE).
Mariana Bernd
General coordinator of Labóra Oficina de Comunicação Política, Mariana is a strategic
communication consultant, educator, and graphic designer, with experience in coordinating
communication for various electoral campaigns.
Misael Gonçalo
Graphic Design graduate and Advertising student, Misael works in design, audiovisual, and creative communication. He focuses on activist communication through his studio Lovifúria, specializing in peripheral and black narratives.
Nathalia Alves
Marketing professional and founder of D’Moura, Nathalia is an expert in cultural production and communication focused on Afro-entrepreneurs. She also works at the Solano Trindade Creative Hub.
Paula Guedes
Publicist and partner at Bebok – Communication Agency, Paula is a multimedia professional with
extensive experience in trend research, content planning and activations, campaign performance, and marketing actions.
Stela Nakazato
A lawyer who worked as a parliamentary advisor at the São Paulo City Council and the São Paulo State Assembly, providing legal advisory services to parliamentarians and political parties.
Thiago Vinicius
Founder of the Solano Trindade Creative Hub, Thiago is a social entrepreneur supporting the
democratization of organic food in São Paulo’s periphery by connecting organic producers with local consumers.
Wagner Bezerra
A political strategist, Wagner works on electoral campaigns as a coordinator, writer, digital and offline creative director, and as director of TV and radio programs.