On 07/24/2024 Pocket workshop for 12 candidates and campaign communicators of PT city council candidates from Dourados (MS). Workload: 3 hours Participants: 12 candidacies Program: Basic campaign planning guidelines, best practices and strategic actions on social media, building narratives and adapting language for the regional context, how to communicate with...
BLACK AND INDIGENOUS WOMEN
On 07/13/2024 For candidates and campaign communicators of Black and Indigenous women from across Brazil.Workload: 6 hours Participants: 10 candidaciesProgram: Review of diagnosis and planning, target audience and areas of interest design; how to read and use research in communication?; strategic actions on social media, building narratives, how to communicate...
SPECIALIZATION IN STRATEGIC COMMUNICATION
From 04/22 to 06/21/2024 For communication professionals of campaigns across Brazil.Workload: 36 hours Participants: 40 candidaciesProgram: Visual identity, tone of voice, and key messages guided by planning; basic kits; website, SEO, Google Ads, and Analytics, landing pages, newsletter distribution; content production: storytelling, language and aesthetics, videos, strategic actions, use of...
DIAGNOSES AND PLANNING
From 02/29 to 04/11/2024For candidates in the state of São Paulo.Workload: 24 hours Participants: 10 candidaciesProgram: Research and diagnosis of regional and national political context, mapping and performance evaluation of social media; history, analysis, and defi nition of the candidate’s persona and their issues, target audiences, and voter groups; action...
MONITORING SESSIONS
From 07/11 to 08/08/2024 For female candidates and campaign communicators from all over Brazil. Workload: 8 hours Participants: 10 candidacies We selected 12 women who participated in the Electoral Communication Workshops for weekly monitoring of their campaign’s Strategic Communication planning. We worked directly with the candidates and their communication teams,...
ELECTORAL COMMUNICATION WORKSHOPS
To make political marketing more accessible, we offered tools for Strategic Planning and Communication during the 2024 municipal elections. These workshops were designed for candidates and campaign teams, with priority given to women, Black people, Indigenous communities, LGBTQIA+ individuals, and residents of marginalized areas. Our goal was to support effective...